Steelo's Fragrances
A bespoke digital e-commerce experience for Steelo's Fragrances, introducing an AI Scent Finder (AIS) that matches users to premium notes (like Midnight Mist and Mystic Woods) based on personal mood and sensory choices.
Steelo's Fragrances (steelosfragrances.com) creates storytelling perfumes inspired by nature. Since purchasing fragrances online is highly subjective, we developed a personalized shopping journey backed by an AI-Guided Scent System (AIS) that recommends custom blends based on lifestyle parameters, mood inputs, and notes preferences.
- Client
- Steelo's Fragrances
- Industry
- E-commerce & AI Scent Finder
- Year
- 2024
- Scope
- Next.js, React, Python AI, Shopify Storefront
From problem to product.
- 01Simulating scent profiles digitally without physical product testing
- 02Calculating complex recommendations in real time based on user answers
- 03Creating a premium, storytelling e-commerce interface matching their luxury branding
- 04Scaling headless Shopify checkout with high loading speed
- AI-Guided Scent Finder (AIS) with note clustering algorithm
- Headless architecture using Next.js and Shopify Storefront GraphQL API
- Rich glassmorphic transitions and dark theme matching the brand aesthetic
- Fast and secure one-step checkout for frictionless conversions
The outcomes that mattered.
Built around what matters.
AI Scent Profiler (AIS)
An interactive questionnaire matching user mood, favorite elements, and seasons to targeted wood/citrus/oriental notes.
Storytelling Product Pages
Immersive visuals describing top, middle, and base notes for Midnight Mist, Mystic Woods, and others.
Headless Performance Engine
Under 1.8-second catalog navigation ensuring seamless user transitions.
Interactive Discovery Mode
Responsive sliders to navigate moods (power, confidence, allure, intimacy) and update recommendations instantly.
Inside the product.
Steelo Homepage
Selling perfumes online is notoriously difficult, but the AI Scent Finder built by Zoomcode changed everything. Customers trust the recommendations and conversion skyrocketed by 40%.
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